YOU SEARCHED FOR
- Category:
- Business - Marketing, Sales & Public Relations
You are searching in books. To search across all products, click here.
Note: You can narrow down your search by using the navigators on your left
-
Kiss & Sell Writing for Advertising
[Paperback]Author(s):Robert SawyerAn exploration of various aspects of copywriting. It discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. It helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples. -
UnMarketing Stop Marketing. Start Engaging.
[Paperback]Author(s):Scott StrattenProvides you with an approach to stop ineffective marketing and put relationships first - then reap the long-term, high-quality growth that follows. This title includes information on building relationships through Twitter, Facebook, LinkedIn, and Google+. -
Sell to Anyone America's Top Sales Experts on Becoming a Selling Superstar
[CD-Audio]Author(s):Made for SuccessRead by:Zig Tracy Ziglar -
Advertising Theory
[Hardback]Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers -
The Perfect Hire A Tactical Guide to Hiring, Developing, and Retaining Top Sales Talent
[Paperback]STOP THE REVOLVING DOOR How many sales candidates have you hired for their technical skills only to fire for their bad attitude? How many experienced sales hires have you had to let go for poor on-the-job performance? Whether you've experienced such scenarios or you hope to avoid them, the -
Brandwashed Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
[Paperback]Author(s):Martin LindstromExplores the extent of the psychological tricks and traps that companies devise to win our hard-earned money. This title looks at how global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. -
Leading Edge Marketing Research 21st-Century Tools and Practices
[Paperback]Designed for advanced business students, marketing research academics, practitioners and consultants this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research. -
I Love You More Than My Dog Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
[Paperback]Author(s):Jeanne BlissMany businesses have customers who admire them, but only an elite few have true advocates--fans who rave about them to anyone who will listen. After studying and working with dozens of beloved companies, Bliss has identified five key decisions that lead to customer devotion. -
The Marketing Agency Blueprint The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
[Hardback]Author(s):Paul RoetzerBuild a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge.
