In this title, the author argues forcefully and cogently that a new approach and a new discourse are required to cut through an increasingly flawed conversation, one which has potentially dangerous consequences for the poor and for developing countries in particular. Informed by many years of living, working, and championing the role of business in growth and development in a middle-income developing country, Bernstein urges business not to let such attacks stand unchallenged. It must find the confidence and strategic vision to stop apologising, develop its own public agenda, and start propagating the phenomenal benefits of competitive capitalism for the less developed countries of the world.
