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- Alexander Hiam
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Business Innovation For Dummies
[Paperback]Author(s):Alexander HiamDiscover how to access your creative power to boost your success in business Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge. -
Marketing For Dummies
[Paperback]Marketing is one of the most important aspects in business today, but it's also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing. -
Marketing Kit For Dummies
[Paperback]Author(s):Alexander HiamMarketing Kit For Dummies, Third Edition enables readers to launch a successful marketing program from start to finish. The expert tips and information presented in the book takes some of the mystery out of marketing and explains, step by step, how to implement and execute marketing strategies in today's viral world. -
The Portable MBA in Marketing
[Hardback]Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. -
Marketing For Dummies
[Paperback]Author(s):Alexander HiamDescribes essential marketing principles and techniques. This book helps you get a handle on such basic marketing concepts as the four P's - product, pricing, positioning, and placement - and boost your sales with various approaches. It explains Internet and search engine marketing to work for you. -
Mastering Business Negotiation A Working Guide to Making Deals and Resolving Conflict
[Paperback]Roy Lewicki, a national authority on business negotiation, with partner Alex Hiam offers this book as a "working guide" for quick study and preparation before any negotiation in any kind of business. With clear guidance and real-world examples, the authors walk the reader through every negotiating pitfall and opportunity. -
Marketing For Dummies
[PDF]Marketing is one of the most important aspects in business today, but it's also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain.This straight-forward guide leads you through every aspect of marketing. Fully updated to include all -
Marketing For Dummies
[epub]Marketing is one of the most important aspects in business today, but it's also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain.This straight-forward guide leads you through every aspect of marketing. Fully updated to include all -
Starting And Running A Business All-In-One For Dummies
[epub]Written by a team of business and fi nance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing -
Mastering Business Negotiation A Working Guide to Making Deals and Resolving Conflict
[PDF]Mastering Business Negotiation is a handy resource for any leader or manager who needs practical strategies and ideas when conducting business negotiations. Grounded in solid research, the authors - experts in the field of business negotiation - reduce the huge volume of available
