One, Two, One, Two

1,2,1,2 is a unique guide book aimed at new bands, musicians and managers who do not as yet have a firm grasp of sub divisions, complexities and pitfalls of the modern music business in South Africa. It takes the basics of what a band needs from the point of view of equipment, attitude, marketing and blends it with practical advice, anecdotal back-up and illustrations to provide a guide to help new musicians get themselves going in the competitive environment.

Ideal for absolute beginners as well as professionals, it is a text aimed at helping musicians in all genres develop their careers in such a way that they are geared for success from their very first steps. It invaluable resource for all musicians, managers and promoters.

Chapters cover issues from what gear to buy, how to rehearse, do you need a manager, what is publishing, marketing and much, much more.

Real life stories from practising musicians, managers and other industry professionals will illustrate key points. Text is accompanied by a range of illustrations, making it fun and easy to read, and providing alternate explanations for important points. It is 156 pages and fully illustrated.

Table of Contents:

Introduction
Part 1 The Start
Chapter 1: Headspace
Chapter 2: Influences
Chapter 3: Writing
Chapter 4: The Band

Part 2 Taking it Further
Chapter 5: Gear
Chapter 6: Practice/Rehearsal
Chapter 7: Agreements
Chapter 8: Image
Chapter 9: Band Info
Chapter 10: Photographs
Chapter 11: Playing Live
Chapter 12: The Country
Chapter 13: Recordings
Chapter 14: Video
Chapter 15: The Internet
Chapter 16: Merchandise
Chapter 17: Management
Chapter 18: Networking
Chapter 19: Touring
Chapter 20: Finances
Chapter 21: Intellectual Property and Legals
Chapter 22: Organisations and Relationships of

Importance
Important Organisations
Record Labels
Online Resources
Acknowledgments